First Steps for Google Ads for Beginners

28 Oct, 2025

First Steps for Google Ads for Beginners

Why Use Google Ads

Google Ads is a leading platform for online advertising. It allows you to reach users actively searching for your products or services. For beginners, it may seem complex, but by following the basic steps, you can create effective campaigns without wasting time or budget.

Step 1: Create a Google Ads Account

You need a Google account to get started. Go to ads.google.com and follow the sign-up instructions. Choose your country, time zone, and billing currency.

Step 2: Choose Your Campaign Objective

Google Ads offers different objectives:

Website traffic
Sales or conversions
Brand engagement

Choose the one that fits your business best. Beginners usually start with “Website traffic” to see initial results quickly.

Step 3: Select Keywords

Keywords are crucial to show your ads to the right audience. Use specific keywords for your product or service. Google Keyword Planner can provide suggestions and search volume data.

Step 4: Create Your Ads

Ads should be clear and attractive. Include:

Short, engaging titles
Descriptions highlighting benefits
Accurate landing page URLs

Make sure ads are consistent with your keywords and campaign objective.

Step 5: Set Budget and Bidding

Choose a daily budget and bidding strategy. For beginners, “Maximize Clicks” is simple and effective. Adjust the budget based on performance after a few days.

Step 6: Monitor and Optimize

Track stats: clicks, conversions, and cost per click. Improve keywords, ad copy, and targeting based on results. Google Ads requires testing and ongoing optimization for high ROI.

Conclusion

The first steps for Google Ads are simple: create an account, choose the objective, select keywords, create ads, set a budget, and monitor performance. Following these steps, beginners can create effective campaigns and improve business results.

👉 Want help launching your first Google Ads campaigns and maximizing ROI? Contact us today and we’ll guide you to online success.